First Rail

In 2023, JCDecaux was awarded the First Rail advertising contract which gives the agency the exclusive advertising rights up to 390 additional stations nationwide. Working with the marketing executives, I was responsible for creating a one pager, which highlighted key facts and statistics how JCDecaux’s advertising screens have impacted rail passengers. It utilises a very simple and clean layout, making it readable and easy to pick out key numbers. In addition, I created a new e-signature for employees to use, and social media assets to promote these statistics on LinkedIn through a carousel.