Back to Business

Working alongside the Design Lead, together we created created a bespoke look and feel for the ‘Back to Business’ branding, to support new research around the return of the business traveller. The background to the ‘Back to Business’ logo was designed to resemble the digital flip charts that display flights, whilst the plane window has been placed in the word ‘to’. Purple and dark blue were used to correspond to the JCDecaux brand colours that are associated with the brand name and airports. Throughout this project, my main role was to create a presentation template utilising the branding for the Head of Marketing to take to the event. as well as print assets at the in-person event including pop-ups and window vinyls, website banners and an email signature.